Reach
South Vermont & Beyond
As our region evolves, so do we. From print publications that engage more than 20,000 readers each day to optimized news websites, newsletters, mobile apps, and accessible e-editions, Vermont News & Media connects audiences to Southern Vermont in multiple ways.
Our readership extends beyond local residents to include seasonal visitors, second-home owners, investors, and former Vermonters who rely on our coverage to stay informed about the communities they care about. Through strong digital distribution, Google News visibility, and trusted reporting, our platforms reach diverse audiences across generations and interests.
Audience Reach*
1.5M unique visits across our news websites per year.
3,500+ home deliveries (Bennington Banner) plus additional retail distribution.
3,500+ home deliveries (Windham Banner) plus additional retail distribution.
10,000 free weekly copies of the Manchester Journal.
+2,000 daily news app views (Banner).
+2,000 daily news app views (Reformer).
Social Media reach: +1.5M monthly (Reformer) 1M monthly (Banner), 250K monthly (Journal).
Number of followers: +25K (Reformer), +22K (Banner), +8K (Journal)
*Combined average analytics from BLOX (CMS system), Technavia (mobile application), Wallit (subscription platform), Google Analytics, and Meta analytics from Jan 1, 2025-Jan 1, 2026.
