Advertising
With Vermont News and Media
At Vermont News & Media, we’re more than a media company — we’re part of the communities we serve. With over 180 years of combined experience, we understand the rhythm, interests, and needs of Southern Vermont. We know what works, what doesn’t, and how to blend traditional approaches with emerging trends to maximize your reach and impact.
We also produce and sponsor regional events, providing unique opportunities for businesses and nonprofits to reach local audiences.
Our consultative approach means we’re always happy to chat, answer questions, and help design the strategy that will deliver the best results for your organization.
Our team includes experts in sales, graphic design, and creative production, and if a project requires specialized skills we don’t have in-house, we’ll connect you with trusted local professionals to get the job done. From commercial printing to ads in print and online across multiple platforms, and targeted digital campaigns, we offer solutions tailored to your goals.
Scroll down to learn more about our services, advertising options, and media sponsorship opportunities.
Contact us
How to reach the biggest audience in Southern Vermont.
Advertising Services
Print Ads
Newspapers: Bennington Banner, Manchester Journal, Brattleboro Reformer
Magazines: Vermont Country, Vermont Maturity, New England Homesteader.
Special Publications: So.VT Making The Grade, So.VT Nonprofit Guide, So.VT Best Places: Business Profiles, Readers’ Choice Awards (two annual awards for Bennington and Windham Counties), So.VT Menu Guide, So.VT Gift Guide, So.VT Last Minute Gift Guide, So.VT Life Planning guide.
Commercial Printing
Printing on different types of paper, flyers, trifold brochures.
Flyer/insert distribution via home delivery.
Online Ads
High frequency online campaign: Website ads, email newsletters, geo-targeted ads
Sponsored Writing
Placement based on targeted audeince: Newspapers and high-end magazines (print and online distribution)
Underwriting Opportunities: sponsor a column, newspaper section, or email blast.
Agency Services
Branding and creative development
Social media marketing and content creation
Website design, development, and management
Google services: keyword targeting, geo-fencing
Event Sponsorship & Coverage
New England Events affiliate platform for ticket sales and promotion. Produce more revenue by cutting down on processing fees and local promotion with New England Events.
Local events calendars, post your event for free and it will populate on all our news websites and affiliates: Bennington Banner, Manchester Journal, Brattleboro Reformer.
Sponsor Vermont News & Media Events
Bennington County: Events produced by Bennington Banner/Manchester Journal
- Dec–Feb: Bennington County’s Got Talent (est. 2017) — 30K+ reach, 350 in-person at a ticketed event
- Jun–Aug: Back2School Backpack Giveaway (est. 2017) — average 1,000 K–12 students and families
- Sep–Oct: Trunk or Treat (est. 2020) — average 1,500 K–12 students and families
Windham County: Events produced by Brattleboro Reformer
- Dec–January: Windham County’s Got Talent (est. 2017) — 20K+ reach, 200 in-person at a ticketed event
- Jun–Aug: Back2School Backpack Giveaway (est. 2017) — average 1,000 K–12 students and families
- Jun-Sep: New England Street Food Festival (est. 2017) a free, annual, family-friendly event held at the Brattleboro Common in Brattleboro, VT.
- Sep–Oct: Trunk or Treat (est. 2020) — average 1,500 K–12 students and families
- Oct-Nov: Remarkable Women (est. 2018) — an annual awards ceremony honoring local women who have made significant contributions to the community in business, nonprofit, and entrepreneurial categories.
Event production and promotional support
How do we become your event’s media sponsor? Reach out to us and inquire about media sponsorship.
Free graphic design with any ad campaign